Available for new projects

End-to-end product design that moves metrics, builds systems, and ships.

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Designing systems
that move metrics.

I work across the full design lifecycle — from uncovering real user and business problems, through research, ideation, and system architecture, to validation, testing, and final launch. With 10 years of experience in complex digital products, I bring structure to ambiguity: translating stakeholder needs into scalable Design Systems, measurable UX decisions, and outcomes that move the metrics that matter.

10+ Years Experience
8+ Products Shipped
3x Avg. Engagement Lift

What I changed inside these products.

Select a project to view details

Where I've built things.

2025 — Present Current

Eghamat24

Product Designer

National hotel reservation center & comprehensive OTA platform for hotel and flight bookings.

  • Optimized hotel & flight reservation flows — significant cart-to-checkout conversion lift
  • Designed intelligent accommodation & flight comparison system
  • Managed and scaled the core Design System across all sub-products
  • Designed B2B dashboards and back-office panels for organizational efficiency
  • Improved in-app map & location UX via GIS-driven processes
2023 — 2025

Filimo School

Product Designer

Educational streaming platform providing curated content for students across various grade levels.

  • Defined UX architecture based on student personas & pedagogical learning models
  • 25% reduction in educational video drop-off rates
  • 35% boost in overall engagement via interactive user flows
  • Implemented gamification mechanics to increase study motivation
2022 — 2023

Akharin Khabar

Product Designer

Leading Persian news app with real-time updates, interactive content & gamified features.

  • 55% increase in daily retention after homepage & social module redesign
  • 2.5x growth in social engagement via new ranking structure
  • 30% reduction in average interaction time on weather module
2020 — 2022

Tapsi Shop

Product Designer

In-app e-commerce experience offering exclusive product deals within the Tapsi ride-hailing ecosystem.

  • 40% conversion rate improvement through low-friction shopping flow
  • Doubled in-app purchase rate during MVP phase
  • Developed modular Design System for cross-platform scalability
2020 — 2021

Monoppy

Product Designer

Lifestyle app helping users build healthy habits through community challenges & fitness tracking.

  • 65% retention after week 3 via behavior-based goal framework
  • 45% increase in retention through badge & streak mechanics
  • Introduced social sharing to strengthen user-to-user bonds
2019 — 2020

Garden of Love (UK)

Product Designer

Social media & crowdfunding platform for international humanitarian campaigns.

  • Led end-to-end product design for the UK market
  • Established the complete Design System from scratch
  • Built advanced admin dashboards for transaction & campaign monitoring
2014 — 2019

Astan Quds Razavi

UI/UX Designer

One of the largest charitable organizations in the world, providing diverse religious & cultural services.

  • Designed comprehensive portal, web apps & mobile applications
  • Established the organization's first unified Design System
  • Designed internal Cartable panels to automate administrative processes

What I bring to the table.

Product Strategy & Discovery

  • Product Discovery & Opportunity Assessment
  • Qualitative & Quantitative User Research
  • Journey Mapping & Service Blueprinting
  • Design Sprints & Ideation Facilitation

Product Design & Systems Thinking

  • Design System Architecture (Scalable Systems)
  • Information Architecture (IA) & Interaction Design
  • Component-based Design & Documentation
  • High-Fidelity Prototyping & Technical Specifications

Growth, Validation & Analytics

  • Conversion Rate Optimization (CRO) Strategy
  • Behavioral Analytics & Funnel Analysis
  • Experiment Design (A/B Testing Frameworks)
  • Usability Testing & Post-launch Iteration

Product Leadership & Operations

  • Stakeholder Management & Cross-functional Alignment
  • Design Strategy & Mentorship
  • Design Ops & Workflow Efficiency
  • Figma Ecosystem, Version Control & Developer Handoff

Let's build something meaningful.

Have a project in mind or just want to connect? I'm always open to interesting conversations.